The Mediterranean, which welcomes nearly 400 million international tourists annually, is warming 20% faster than the global average, exposing the sector to a dual vulnerability: it is both a major victim of and a key contributor to climate change.
To address these systemic challenges, Plan Bleu’s Tourism Note explores the future of the sector leading up to 2050 through three contrasting trajectories, ranging from maintaining a model under stress (Business as Usual) to an ambitious spatio-temporal adaptation based on sobriety and cooperation. This document highlights concrete levers of action to achieve a successful transition, such as developing eco-mobility, enhancing energy efficiency inspired by traditional Mediterranean architecture, and deploying Nature-based Solutions (NbS) like the restoration of Posidonia oceanica meadows.
Finally, the note emphasizes the necessity of anticipating the decline in summer attractiveness by structuring a diversified offer during off-peak seasons and in the hinterland, aiming to relieve anthropogenic pressure on the coastline and ensure the economic and ecological resilience of Mediterranean territories.
