BleuTourMed - Maritime and Coastal Sustainable Tourism in the Mediterranean

Plan Bleu is partner of BleuTourMed, a project coordinated by the Latin Arc to support Maritime and Coastal Sustainable Tourism in the Mediterranean Region.

Built on a transnational partnership with strong knowledge and experience on integrated coastal management and sustainable tourism policies, BleuTourMed aims at supporting and ensuring synergies between the modular projects selected under the Specific Objective 3.1 of the Interreg Med Programme 2014-2020.

Specific Objective 3.1 focuses on creating a cluster of projects able to enhance jointly solutions for the protection and promotion of natural and cultural resources in the Mediterranean area, through a coherent strategy of Community Building, Communication and Capitalisation. This Community is composed of the 14 following projects: ALTER ECO, BLUEISLANDS, BLUEMED, CASTWATER, CO-EVOLVE, CONSUME-LESS, DestiMED, EMbleMatiC, MEDCYCLETOUR, MEDFEST, MITOMED+, ShapeTourism, SIROCCO, TOURISMED.

Therefore, BleuTourMed project will develop  its activities in order to collect the main results  and to stimulate the sharing and co-ownership of  knowledge among these 14 projects.

It will be also in charge of processing and disseminating these results for the implementation of the policy framework regarding coastal and maritime sustainable tourism.

BleuTourMed partners are willing to share knowledge and best practices, to enhance existing experiences among key stakeholders, and to create new partnerships for promoting and strengthening new policies towards a more sustainable Mediterranean tourism.

The project’s kick-off meeting took place in Marseille, on March 16-17th 2017, with the participation of the 14 projects of the Community on Sustainable Tourism. This meeting helped to reinforce the links among the projects and BleuTourMed partners, and to draw an action plan for the Community.

BleuTourMed's second event will take place in Athens, on October 4-5th, under the topic: "Making tourism more sustainable: Sharing methodologies for a joint action". The participants will have the opportunity to discuss about methods to strengthen sustainable and responsible tourism in the Mediterranean and to implement innovative approaches in the Mediterranean coastal and maritime areas.


November 2016 – October 2019

Plan Bleu’s main responsibilities

Plan Bleu is responsible of BleuTourMed’s Capitalisation activities, which are the following:

  • Matching Modular Projects’ Priorities on Sustainable Tourism with target groups expectations;
  • Mapping major challenges for a sustainable tourism transition in the Mediterranean;
  • Capitalising around Modular projects’ results through a specific agenda of events.

Different approaches for the Community’s activities

Three main issues have been identified by BleuTourMed project, in order to guide joint actions and the capitalisation of the Community’s results:

  • Enhancing attractiveness and tourism offer in the Mediterranean region
  • Addressing tourism pressures in the Mediterranean region
  • Strengthening planning and management practices towards sustainable tourism

In order to reach these objectives, the projects will get the opportunity to gather around two working groups to share their approaches and methodologies :

  • Strengthening sustainable and responsible tourism
  • Implementing innovate approaches in the Mediterranean coastal and maritime areas

The 14 projects of the Community

  • ALTER ECO: Alternative tourist strategies to enhance the local sustainable development of tourism by promoting Mediterranean Identity.
  • BLUEISLANDS: Seasonal variation of waste as effect of tourism.
  • BLUEMED: Plan/test/coordinate Underwater Museums, Diving Parks and Knowledge Awareness Centres in order to support sustainable and responsible tourism development and promote Blue growth in coastal areas and islands of the Mediterranean.
  • CASTWATER: Coastal areas sustainable tourism water management in the Mediterranean.
  • CO-EVOLVE: Promoting the co-evolution of human activities and natural systems for the development of sustainable coastal and maritime tourism.
  • CONSUME-LESS: Consume Less in Mediterranean Touristic Communities.
  • DestiMED: Mediterranean Ecotourism Destination: main components (joint planning, monitoring, management and promotion) for a governance system in Mediterranean protected areas.
  • EMbleMatiC: Emblematic Mediterranean Mountains as Coastal destinations of excellence.
  • MEDCYCLETOUR: MEDiterranean CYcle route for sustainable coastal TOURism.
  • MEDFEST: MED Culinary heritage experiences: how to create sustainable tourist destinations.
  • MITOMED+: Models of Integrated Tourism in the MEDiterranean.
  • ShapeTourism: New shape and drives for the tourism sector: supporting decision, integrating plans and ensuring sustainability.
  • SIROCCO: Sustainable InterRegional cOastal & Cruise maritime tourism through Cooperation and joint planning
  • TOURISMED: Tourism fisheries towards a sustainable development in the Mediterranean Region.

Learn more about BleuTourMed project:

Community Factsheet

First thematic factsheet

Brochure of the Community

Interreg MED Sustainable Tourism Platform

Sign up to the BleuTourMed Newsletter to stay up-to-date on the project's activities and results

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Latin Arc

Barcelona Provincial Council

Mediterranean Universities Union (UNIMED)

Panteion University of Social and Political Sciences

Adriatic and Ionian Euroregion

Plan Bleu

Other Interreg Med Programme projects

Plan Bleu is also involved in 2 other projects of the Interreg Med Programme 2014-2020: 





Nelly Bourlion

Alyssa Clavreul