BleuTourMed - Maritime and Coastal Sustainable Tourism in the Mediterranean

Plan Bleu is partner of BleuTourMed, a project coordinated by the Latin Arc to support Maritime and Coastal Sustainable Tourism in the Mediterranean Region.

Built on a transnational partnership with strong knowledge and experience on integrated coastal management and sustainable tourism policies, BleuTourMed aims at supporting and ensuring synergies between the modular projects selected under the Specific Objective 3.1 of the Interreg Med Programme 2014-2020.

Specific Objective 3.1 focuses on creating a cluster of projects able to enhance jointly solutions for the protection and promotion of natural and cultural resources in the Mediterranean area, through a coherent strategy of Community Building, Communication and Capitalisation. This Community is composed of the 17 following projects: ALTER ECO, BLUEISLANDS, BLUEMED, CASTWATER, COASTING, CO-EVOLVE, CONSUME-LESS, DestiMED, EMbleMatiC, HERIT-DATA, INHERIT, MEDCYCLETOUR, MEDFEST, MITOMED+, ShapeTourism, SIROCCO, TOURISMED.

Therefore, BleuTourMed project is developing its activities in order to stimulate the sharing and co-ownership of knowledge among these 17 projects and promote their results at the Euro-Mediterranean scale.

BleuTourMed is also in charge of processing and disseminating these results for the implementation of the policy framework regarding coastal and maritime sustainable tourism.

BleuTourMed partners are willing to share knowledge and best practices, to enhance existing experiences among key stakeholders, and to create new partnerships for promoting and strengthening new policies towards a more sustainable Mediterranean tourism.


Different approaches for the Community’s activities

Four main issues have been identified by BleuTourMed project, in order to guide joint actions and the capitalisation of the Community’s results:

  • Monitoring the sustainability of tourism: what are the knowledge gaps of policy-making processes? How to bridge the data gaps on tourism?
  • How to reduce the environmental-cultural- social impacts of tourism in the Mediterranean region?
  • How can the tourism sector ensure a sustainable and responsible economic growth and prosperity in the Mediterranean region?
  • How to address the complexity of the tourism sector, including local actors, decision-makers and consumers? Governance mechanisms to guide a wide variety of stakeholders towards a more sustainable and responsible tourism.

In order to reach these objectives, the projects had the opportunity to gather around two working groups to share their approaches and methodologies :

  • Strengthening sustainable and responsible tourism
  • Implementing innovate approaches in the Mediterranean coastal and maritime areas
     

Upcoming events

The second capitalisation event of BleuTourMed will take place 20-22 November 2018 in Marseille (France). This workshop will bring together all the MED Sustainable Tourism Community, as well as experts and parties who have expressed interest to join this common effort.

Past events

The Midterm Conference, organized by BleuTourMed project in Rome (Italy) on 29-30 May 2018, is the first capitalization event of the MED Sustainable Tourism Community. It aimed to present the state-of-play of the implementation of the projects involved in the community and to discuss the preliminary recommendation of the Med Community coming from the projects’ first results. 

Built on the concept of Fablab "Fabrication Laboratory", the MADE in MED event held in Rome on April 18-19th, 2018, gathered the eight community’s of the INTERREG MED Programme 2014-2020. The event presented the first results of the 90 projects of the Programme through a conference and an exhibition. These two days were an opportunity to convey the idea and values of co-working, knowledge sharing and innovation but also to look towards the future of cooperation in the Mediterranean.

BleuTourMed's second event took place in Athens, on October 4-5th 2017, under the topic: "Making tourism more sustainable: Sharing methodologies for a joint action". The participants had the opportunity to discuss about methods to strengthen sustainable and responsible tourism in the Mediterranean and to implement innovative approaches in the Mediterranean coastal and maritime areas.

The project’s kick-off meeting took place in Marseille, on March 16-17th 2017, with the participation of 14 projects of the Community on Sustainable Tourism. This meeting helped to reinforce the links among the projects and BleuTourMed partners, and to draw an action plan for the Community.
 

The 17 projects of the Community

  • ALTER ECO: Alternative tourist strategies to enhance the local sustainable development of tourism by promoting Mediterranean Identity.
  • BLUEISLANDS: Seasonal variation of waste as effect of tourism.
  • BLUEMED: Plan/test/coordinate Underwater Museums, Diving Parks and Knowledge Awareness Centres in order to support sustainable and responsible tourism development and promote Blue growth in coastal areas and islands of the Mediterranean.
  • CASTWATER: Coastal areas sustainable tourism water management in the Mediterranean.
  • COASTING: Defining a common methodology for integrated coastal tourism using ICZM, coastal contracts and bay contracts.
  • CO-EVOLVE: Promoting the co-evolution of human activities and natural systems for the development of sustainable coastal and maritime tourism.
  • CONSUME-LESS: Consume Less in Mediterranean Touristic Communities.
  • DestiMED: Mediterranean Ecotourism Destination: main components (joint planning, monitoring, management and promotion) for a governance system in Mediterranean protected areas.
  • EMbleMatiC: Emblematic Mediterranean Mountains as Coastal destinations of excellence.
  • HERIT DATA: Sustainable Heritage Management towards Mass Tourism Impact thanks to a holistic use of Big and Open Data
  • INHERIT: Natural heritage tourism for the Mediterranean coastal and maritime areas.
  • MEDCYCLETOUR: MEDiterranean CYcle route for sustainable coastal TOURism.
  • MEDFEST: MED Culinary heritage experiences: how to create sustainable tourist destinations.
  • MITOMED+: Models of Integrated Tourism in the MEDiterranean.
  • ShapeTourism: New shape and drives for the tourism sector: supporting decision, integrating plans and ensuring sustainability.
  • SIROCCO: Sustainable InterRegional cOastal & Cruise maritime tourism through Cooperation and joint planning
  • TOURISMED: Tourism fisheries towards a sustainable development in the Mediterranean Region.
     


BleuTourMed project’s duration

November 2016 – October 2019
 

Plan Bleu’s main responsibilities

Plan Bleu is responsible of BleuTourMed’s Capitalisation activities, which are the following:

  • Matching Modular Projects’ Priorities on Sustainable Tourism with target groups expectations;
  • Mapping major challenges for a sustainable tourism transition in the Mediterranean;
  • Capitalising around Modular projects’ results through a specific agenda of events.
     

Learn more about BleuTourMed project:

New brochure of the Community (updated July 2018)

Proceedings - executive summary of the 2nd Community Building event "Making Tourism more sustainable! Sharing methodologies for a joint action"

Athens declaration for a sustainable tourism & Press release 

Community Factsheet

1st thematic factsheet

2nd thematic factsheet

Thematic paper

Interreg MED Sustainable Tourism Platform

Sign up to the BleuTourMed Newsletter to stay up-to-date on the project's activities and results

 


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Partnership

Latin Arc

Barcelona Provincial Council

Mediterranean Universities Union (UNIMED)

Panteion University of Social and Political Sciences

Adriatic and Ionian Euroregion

Plan Bleu
 

Other Interreg Med Programme projects

Plan Bleu is also involved in 2 other projects of the Interreg Med Programme 2014-2020: 

PANACeA

InnoBlueGrowth
 

Other useful links

Video "Policies and projects for the sustainable development of tourism in Italy" (presentation in Italian of BleuTourMed project at 2h30m00s)

 

Contacts

Nelly Bourlion

Alyssa Clavreul